We have some exciting news to share – IGLU Soft Play has been awarded the internationally renowned Red Dot Design Award in the Product Design category. 

Submissions came from over 60 countries, and being recognised among them is something our entire team is incredibly proud of.

But what does this award actually mean for you and your little one? Let's break it down.


What Is the Red Dot Design Award?

Established in 1955, the Red Dot Design Award is one of the most prestigious international design competitions. Each year, an independent jury of design experts evaluates thousands of products based on criteria such as:

  • Innovation

  • Functionality

  • Safety

  • Durability

  • Quality of execution

  • Aesthetic design

Receiving a Red Dot distinction means a product stands out not only for how it looks, but for how effectively it solves real-world needs.

For IGLU Soft Play, it's recognition of something we've believed from day one: that children's play equipment should be as beautifully designed as it is purposeful.

 

Why IGLU Was Recognised

At the heart of every IGLU product is a simple but important idea – play should support development, not just fill time. Our modular soft play blocks combine clean, modern aesthetics with real developmental purpose, helping children build motor skills, independence, creativity, and confidence through open-ended play.

Every IGLU product is designed and handcrafted in-house in Latvia. We use our signature Firm Step™ foam – dense, durable, and shape-retaining – so the blocks hold up through years of climbing, stacking, tumbling, and exploring.

The materials are recyclable, easy to clean, and tested and certified to meet safety standards in the EU, United States, United Kingdom, and Canada.

The jury recognised what parents, therapists, and educators around the world have been telling us for years: IGLU products are built around how children actually move and grow.

 

What This Means for Families

Whether your child is crawling across a soft ramp, building a fort out of foam blocks, or using an IGLU set as a stepping stool to reach the kitchen counter – every interaction is designed with their development in mind.

IGLU Soft Play is used in homes, nurseries, educational settings, therapy practices, and play spaces worldwide. This award is a reflection of the trust so many families have already placed in our products – and a commitment to keep earning it.


A Word From Our Team

“Receiving the Red Dot Design Award is an important international recognition of the work our entire team has invested over the years. From the very beginning, our goal has been to create products that not only look beautiful and are practical, but also genuinely support children's development. This award inspires us to continue innovating and bringing high-quality design from Latvia to families around the world.”


Play the Day Away With Award-Winning Design

We started IGLU Soft Play in 2015 with a clear mission: to create premium soft play equipment that puts children's development first. Over 850,000 soft play blocks later, we're proud that families in 30+ countries have made IGLU part of their children's daily lives.

This award belongs to every parent who chose IGLU, every therapist who recommended it, and every child who's ever launched themselves headfirst into a foam block pile.


Ready to explore our award-winning range? Shop IGLU Soft Play and find the set that's right for your little one.

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